SONY Playstation3 SCAMPER

SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse or Rearrange. This is a list of changes that you could make to existing products and services to open up new opportunities and Product Development.

To understand well about the usage of this method, I give you an example below,

Company: SONY; Product: Playstation3







Substitute: Conventional DVD into Blu-ray disc with special format, create High Definition quality picture.

Combine: Combination between The Console, Game, and Internet, create a sophisticated online game.

Magnify/ Minify: Develop the way gamers play from conventional Joy Stick into kind of Wii remote.

Put to other use: Creative people who develop the function of PS3








Eliminate: The substitution of the game CD use, could eliminate the piracy level which become the biggest enemy of all player in this Business.

Rearrange: Rearrange the material usage, to become smaller, tougher, and lighter.


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